Identity
What’s in a name? We knew what to call our website, but what exactly was our website?
As a start, we had the original concept for a blog about top 10 things in general. And after all, it was this initial concept that drove us to our name, but we weren’t sure if it was one we wanted to run with.
Why should only our opinions be expressed as opposed to that of anyone else? Doing so would be bias and limiting, selling ourselves short as well as everyone else. We wanted to provide a platform upon which anyone could provide their input and decide what the top ten things are.
With that thought, we decided to ride the “web 2.0″ wave. The site was going to be driven by user-generated content and collective intelligence. But instead of doing top ten things in general for anything and everything, we wanted to narrow the scope. We weren’t sure what top ten “things” we were going to focus on, so we turned to our name to help us define our niche.
We played the game of word association again, but in reverse. In choosing our name, we tried to see what words our idea brought to mind. This time we wanted to see what ideas our name elicited. From the word emporium, the thoughts that naturally came to mind were shopping and consumer products. The scope of our site became apparent: Top Ten Consumer Products. We would enable users to collectively determine the top ten consumer products in various categories and also provide product reviews while they were at it.
With that, our concept was solidified and Tenporium’s purpose was established.
Check out the About section for a more detailed explanation.
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